Lime Crime: How Doe Deere Created Cosmetics for “Unicorns”

How did a Russian teenager go from dreams of making it big in the states as a musician to a bona fide makeup mogul? The same entrepreneurial spirit that inspired Doe Deere to bring temporary tattoos to Russia at only 13 years old would later help her create Lime Crime and fulfill the need for makeup in a wide variety of unconventional colors.


Deere immigrated to New York City in 1998 at the age of 17 and quickly joined a band. A fellow songwriter and bandmate from this time would even eventually become both her business partner and her husband. It was also around this time that she attended the Fashion Institute of Technology and majored in fashion design.


Deere has credited her fashion background as being intertwined with her interest in makeup, and it is indeed what led to the very beginnings of Lime Crime. Inspired by her favorite color, Deere registered the name for her eBay account in 2004 so she could sell items from her original fashion line.


It would be a decade after she arrived in the United States when Deere would bring Lime Crime to the makeup industry. It was 2008 when Deere began to notice the lack of makeup options for more adventurous colors. The natural look was in and the shelves were full of blushes and beiges, but none of the wild colors that Deere and others like her craved.


Lime Crime produces a variety of lipsticks, nail polishes, eye shadows, and hair dye in bright, eye-catching colors that don’t often otherwise get seen on the shelves in the beauty supply section. In keeping with her love of everything colorful and pastel, Deere refers to fans of her cosmetics as “unicorns.”


One of Deere’s self-proclaimed biggest accomplishments was making sure that Lime Crime was a cruelty-free and vegan brand of makeup, meaning Deere’s makeup is neither tested on animals nor contains ingredients derived from animals. Lime Crime brand makeup is certified by both PETA and Leaping Bunny, one of the strictest certifiers of cruelty-free products.


Deere lived in New York for around 14 years before moving to Los Angeles in 2012. Her story inspires others to create what they want to see for the like-minded audience that is almost certainly out there. It will be very exciting to see what Deere has in store in the future for her unicorns. Learn more:


Corporate lawyer Jeremy Goldstein advocating knockout options

The founder of Jeremy L. Goldstein & Associates is talking to corporate executives and explaining to them the benefit of knockout options. Most employers are dropping the employees’ stock options in recent years, and Jeremy Goldstein says there are three reasons for that decision. First, if the value drops without notice, it will be harder to execute and companies will be forced to deal with the expenses. Jeremy Goldstein also believes that employees believe that the option could become worthless as time progress and the market fluctuates. He also points out that options create more financial issues that could negate any of the financial advantages of the options. Jeremy Goldstein still believes in stock options because employees have an easy time understanding options.


Knockout options are able to increase the profit for workers if the company’s stock value rises. Jeremy Goldstein says these options would help boost morale of employees and get them to work harder at keeping and gaining new clients. The option is still usable for employers while also avoiding the costs associated with it. One option that avoids recurring costs to employers is the knockout option.


The knockout option is an option that an employee loses if the value falls below a set value. The company can set a timeframe for which the price should be down for a knockout. The knockout also benefits current stakeholders as well. Jeremy Goldstein is a top corporate lawyer based in New York City. He has experience in corporate governance and executive compensation.


Jeremy Goldstein has advised CEOs and upper management on the issue of corporate governance. Before starting his own firm, he was a partner at Wachtell, Lipton, Rosen and Katz. Jeremy Goldstein received his J.D. from New York University School of Law. Jeremy Goldstein continues to advise executives across the world.


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Securus Technologies Helping Officers Keep Order

Each day that I arrive at the local jail to start my day as a corrections officer, I realize I could be injured or worse by inmates who have become more violent towards authority in recent years. Not only do we have inmates who are serving long sentences and have nothing to lose, but we have young gang members who want to impress their group by showing they have no fear. Being outnumbered and in such a volatile situation makes it difficult to maintain order some days, but technology has given us help in the most unlikely ways.


Over the years my team has been able to make use of the latest technology to secure our facility. The scanners we now use in the visitor center have significantly reduced the amount of contraband brought to the jail by way of guests. These guests are warned before they enter our facility they will be scanned, and many decide it is not worth jail time getting caught trying to pass something to the inmates. These body scanners are also used on the inmates so they can not being anything to the visitor center or take something to their cells after the interaction with guests.


Securus Technologies helped us to tighten down security even further. This company released a call monitoring system used in jails to listen to what the inmates say while using the house phones. The big difference here is that officers are no longer needed to manually listen to calls, the LBS software does the scanning of every second of every call. If an inmate is talking about weapons, about drug use, or about gang issues, the software notifies an officer on the spot.


This latest technology has finally given officers the ability to tighten up security inside the jail and make it a safer place for anyone who has to spend a second behind these walls.


Doe Deere Changes the Makeup Game

Doe Deere is someone that has managed to bring forth the whole new wave of cosmetics. She wanted to create her own clothing line when she initially started her entrepreneurial endeavors, but she would find more success in cosmetics. She would move away from the original eBay store to creating the Lime Crime website. This is where her customers have gotten a chance to experience a completely new type of cosmetics in the form of eyeliner, lipstick, lip gloss and nail polish.


When consumers come across makeup shades like blue flame, serpentina and zany colors called alien they know that they are experiencing the innovation of Doe Deere.


She is someone that has become known for her unique naming conventions and makeup colors. Many people that go to the website will indulge in the bundles because it allows them to get a variety of lipstick shades and save money in the process. The California Love bundle and the Venus bundle are considered among the best sellers for the website that Doe Deere created.


Doe Deere has definitely managed to bring forth a whole new concept when it comes to building up her brand. She has managed to engage in a lot different things that can entice consumers. Right now the focus is on the semi-permanent hair dye that has recently become a part of the products that she is selling through Lime Crime. Learn more:


Doe Deere has always been very innovative, but most people would not have guessed that she would transform her company into one where it would expand to hair dye products. This is not something that is common in the industry where cosmetics are sold. The major players in the cosmetics industry like Revlon and Covergirl are sticking to makeup and eyeliner primarily. These companies have never branched out into something as daring and risky as hair dye, but that is what makes Doe Deere different.


She has never been afraid to go against what is happening in the mainstream. In fact, one might say that Doe Deere has always been one to go against what was considered mainstream. This is how she has gained a level of loyalty from her fans.


She has a very interesting style, and part of this has been shown through her implementation of the makeup that she creates. Her style definitely plays a very important part in the way she builds her business. Learn more:


Luiz Carlos Trabuco Cappi: A Leading Banking Professional At Bradesco

Brazil has one of the most vibrant banking industries in the world and this is attributed to investment in professional leadership and quality structures. Bradesco is an example of the best performing financial institutions in the country in terms of market share and overall profitability.

Luiz Carlos Trabuco Cappi has been a major player in the company’s success over the years especially after becoming the bank’s president and CEO. His experience in facilitating high profile credit and financial operations has made him a very influential person in the industry.

As a very influential figure in the Brazilian banking industry, Luiz Carlos Trabuco Cappi has become an opinion leader when it comes to financial matters. Political and business leaders in Brazil consult individuals like Luiz on various financial matters because they are also major clients at leading banks like Bradesco. The Bank began its operations more than seven decades ago and has grown to become the second-largest bank in Brazil.

After serving Bradesco for many years, Luiz was eventually appointed as the bank’s fourth president. He was the most suitable candidate for the position because of his familiarity with bank’s operations and success in previous positions. In addition, Bradesco has a unique organizational culture that required continuity and that is why the bank had to appoint a person familiar with the bank’s culture. Luiz Carlos Trabuco Cappi is widely known for his vast experience in strategic segments of the bank such as private pensions and marketing.

Luiz Carlos Trabuco was appointed as Bradesco’s vice president when he was only 47 years old, and this was attributed to his long stay at the bank. He had performed well as the head of Bradesco Seguros, the insurance segment at the bank, where he managed to increase its profits by over 9%. His leadership at Bradesco Seguros made it possible for the bank to increase its overall market share by over 2%.

Luiz Carlos Trabuco Cappi holds a bachelors degree in philosophy from the University of Sao Paulo where he also graduated with a master’s degree in socio-psychology. He began working for Bradesco in his native town of Amador Aguiar, Marília (SP) as a clerk. Luiz Carlos Trabuco Cappi was later transferred to serve at the headquarters in Sao Paulo where he has remained until now. He does not have an outgoing personality like other conventional bankers but is always focused towards achieving the company’s goals and objectives.

He likes to wear discreet suits and never displays his wealth. Luiz Carlos Trabuco Cappi was appointed as Bradesco’s head of marketing in 1984 and played a critical role in helping the company adopt modern marketing strategies and gain media publicity. He also served as the executive director and president of Bradesco’s private pensions company from 1992 to 1998. Luiz Carlos Trabuco Cappi excellent service and commitment to Bradesco prompted the bank’s top leadership to appoint him as one of the members of Bradesco’s Board of Directors in 1999. The only way the company would maintain its honor and dominance in the Brazilian banking industry was to appoint leaders based on performance and loyalty.

It is interesting to know that Luiz Carlos Trabuco Cappi has never worked for any other organization since he graduated from college, and his loyalty has always been rewarded. He has always learnt most of the things while on the job because he did not study the traditional courses associated with bankers. As a quick learner, Luiz Carlos Trabuco Cappi was able to grasp key concepts in financé and banking while on the job. His calm and simple personality also makes him approachable.

For more information about Luiz Carlos Trabuco, just click here.

Richard Mishaan Design – Grand Touch Of Class

Richard Mishaan Design can be described as a grand touch of class. The firm has become one of the most attended for a high-quality Architectural and the Interior design piece of work in the New York. Richard Mishaan Design is widely recognized for luxury interiors that are well mixed with the vintage pieces. Also, you can get decorative objects and curated antiques with clear colors and designs in the company’s portfolio. Since Mishaan has been systematically highlighted in several publications from the Architectural Digest, Interior Design Magazines to Elle Décor, it is not surprising that his company is the most dependable choice for a lovely house creation.


Having been bred and Born in Cartagena, Columbia and partially brought up in Italy and Bogota, Richard Mishaan accredits his inspiration and style from his childhood memories of the colored cities of Colombia. He started his career by training in the Philip Johnson offices after acquiring a BA from the New York University and the Columbia University School of Architecture.


The presidential room of the St. Regis building Hotel was his first interior job in the New York City. He was assigned to design the interior suite to reflect its class, a task that he did to perfection. Since then, Richard Mishaan’s profession has been rising. He has been well suited for home design and hotels.


Richard Mishaan Design is linked to the most interior work such as the Trump World Towers and the Shelburne Hotel. Mishaan’s sharp eye for particulars, combined with more than 25 years of knowledge accumulation enables Richard Mishaan Design to be an authentic company for the innovation of advanced, stylish and elegant hotel and interior home designs.


Richard Mishaan has written two books, which include the Artfully Modern and the Modern Luxury. Both of them are issued by the Monacelli Press, a Random House division. The Artfully Modern was published in November 2014.

Adam Milstein and The Pro-Israel Meme Competition



The Adam and Gila Milstein Family Foundation began accepting submissions for the worldwide pro-Israel memes competition. What are memes? They are cultural symbols or ideas that are transmitted electronically; they often encompass captioned photos that are intended to be funny or bring awareness to certain causes or human behavior. Adam Milstein is the co-founder of the Adam and Gila Milstein Family Foundation, which is an organization well-regarded for their philanthropic contributions; these contributions have been spearheaded to strengthen US and Israel relationships, the state of Israel, and Jewish people.




The meme competition opened effective July 28th, and voting is slated to begin August 8th; according to, there will be $2,000 in cash prizes awarded for the best pro-Israel meme. The competition ends August 10th, 11:59 PM Eastern Time and winners will be selected on August 14th. This competition is the epitome of cultural pride; the Milstein Family Foundation has partnered with a number of Jewish and Pro-Israel organizations to sponsor this competition. The concept of creating memes to express one’s self is relatively new, but it has grown in popularity; according to Milstein, “the contest is a fun way for creators to express their love and support for Israel with wit and levity.”




So, hopefully, this article has piqued your interest/curiosity and inspired you to showcase your knack for creativity; as previously stated, the competition will run until August 10th, and winners will be selected on August 14th; sign up, and bring attention to a worthy cause. According to, a winner will be chosen by a panel of 6 college and high school pro-Israel activists. The winners of this competition will be formally announced on August 17th. If you’re interested in signing up for this amazing competition, be sure to visit; you will be able to view an example of memes and get additional information, regarding what this competition entails.

Adam Milstein Stands Out as Great Patriot and Influencer of Israel

Adam Milstein was born and brought up in Haifa, Israel. He joined the Israeli Defense Forces in 1971 for his mandatory service. In 1973, he served in the Yom Kippur War. After the war, Adam Milstein went to the Technion and pursued a Bachelor of Science Degree in Business and Economics. While studying, he joined his father and helped him expand their real estate development and construction business. Shortly after his graduation, he left Israel with his wife and went to the United States where Adam furthered his education at the University of Southern California.


Adam Milstein became one of the successful real estate investment managers in Los Angeles. Together with his wife, they launched the Adam and Giga Milstein Family Foundation to offer philanthropic services to organizations that purpose to strengthen the State of Israel, the Jewish people, as well as the United States-Israel relationship.


Adam Milstein is revolutionizing philanthropy through His foundation. Together with the staff, they devote time and expertise to all the programs, organizations, and the projects they partner with. His philanthropy goes beyond financial support as he actively incorporates his knowledge and skills to ensure that partner organizations attain a high level of efficiency and influence.


Recently, Adam Milstein posted on The Jerusalem Post, addressing the new antisemitism. Programs targeting Jews have been there since time immemorial. However, they were quite rampant in the 20 century. By then, the Jews were not prepared to fight back, and this led to the destruction of lives and property. After this tragedy, the Jews vowed to battle antisemitism head-on. This was evident when they defeated six fully armed Arab armies in 1948.



According to Adam Milstein, the new antisemitism purposes to delegitimize and demonize the State of Israel and Jewish people in the media, educational institutions, and political arenas. In the post, Adam Milstein explains how the current generation can understand and fight antisemitism tactically using experience. He urges people to forbid antisemitism ideologies and attain the determination and courage to fight back before it is too late.

Doe Deere Morning Routine

When everybody wakes up in the morning, their routine is different, they may have similarities, but everybody’s routine is different. “Surround yourself with who you want to be when you grow up”. When it comes to my morning routine, I wonder what successful people’s morning routines look like, and this article is the best example of a successful morning routine!

The key word in morning routine is routine-doing the same thing on a regular basis around the time time. Doe Deere trains her body to do the same things and to get the same amount of sleep each night! Every night she gets 9 hours of sleep and wakes up at exactly 8:30. She also starts her days by drinking one glass of water to start off her busy days in LA. There’s a lot to do before she arrives at work around 12pm for lunch and meetings lasting until 6pm and the possibility of staying late to work on ideas. Stretches-like her favorite ‘cat/camel’- and eating a healthy breakfast are part of her daily routine. Deere states that she loves her grits and freshly squeezed orange juice from the orange tree she’s grown. Hair and make-up are common parts of every woman’s morning routine, but not everybody makes it as fun and delightful as Deere. Because she showers the night before, her hair is dry and ready for styling by the time she wakes up! She likes to let her creativity and ora flow as she listens to music while doing her makeup, what she announced as her favorite part of the morning. She likes the alone time and feels free during it. Blush and lipstick are her favorite parts of doing her makeup because they are the brightest colors she uses when doing her makeup. She also loves seeing her bright, beautiful purple hair styled in the mornings. She favors certain brands in her morning routine like glossier for her face wash, L’Oreal or MAC foundation, and one of three of her favorite colors from her Lime Crime lip collection. Her favorite part of the morning lasts anywhere from 15 minutes to one hour depending on how much of a hurry she’s in that morning.

Although Deere has a lot to do in the mornings, she makes sure to give her two Persian cats some love. Puffy Fluffles and Chester von Battingham never get left feeling neglected. Deere takes time out of her mornings to pet her cats heads, give them lots of kisses, and telling them how loved they are. Deere states that they’re just so adorable that she can’t stay away!

The calendar on Deere’s phone maps out her whole day, and emails start pouring in when the morning starts. Deere also confesses to regular Instagram visits throughout the day. Although her phone is such an important part of the day, she checks it as little as possible during the morning time. She feels that her morning routine is definitely best without digital distractions.


Read to learn more about Doe Deere’s morning routine.