Brazil has one of the most vibrant banking industries in the world and this is attributed to investment in professional leadership and quality structures. Bradesco is an example of the best performing financial institutions in the country in terms of market share and overall profitability.
Luiz Carlos Trabuco Cappi has been a major player in the company’s success over the years especially after becoming the bank’s president and CEO. His experience in facilitating high profile credit and financial operations has made him a very influential person in the industry.
As a very influential figure in the Brazilian banking industry, Luiz Carlos Trabuco Cappi has become an opinion leader when it comes to financial matters. Political and business leaders in Brazil consult individuals like Luiz on various financial matters because they are also major clients at leading banks like Bradesco. The Bank began its operations more than seven decades ago and has grown to become the second-largest bank in Brazil.
After serving Bradesco for many years, Luiz was eventually appointed as the bank’s fourth president. He was the most suitable candidate for the position because of his familiarity with bank’s operations and success in previous positions. In addition, Bradesco has a unique organizational culture that required continuity and that is why the bank had to appoint a person familiar with the bank’s culture. Luiz Carlos Trabuco Cappi is widely known for his vast experience in strategic segments of the bank such as private pensions and marketing.
Luiz Carlos Trabuco was appointed as Bradesco’s vice president when he was only 47 years old, and this was attributed to his long stay at the bank. He had performed well as the head of Bradesco Seguros, the insurance segment at the bank, where he managed to increase its profits by over 9%. His leadership at Bradesco Seguros made it possible for the bank to increase its overall market share by over 2%.
Luiz Carlos Trabuco Cappi holds a bachelors degree in philosophy from the University of Sao Paulo where he also graduated with a master’s degree in socio-psychology. He began working for Bradesco in his native town of Amador Aguiar, Marília (SP) as a clerk. Luiz Carlos Trabuco Cappi was later transferred to serve at the headquarters in Sao Paulo where he has remained until now. He does not have an outgoing personality like other conventional bankers but is always focused towards achieving the company’s goals and objectives.
He likes to wear discreet suits and never displays his wealth. Luiz Carlos Trabuco Cappi was appointed as Bradesco’s head of marketing in 1984 and played a critical role in helping the company adopt modern marketing strategies and gain media publicity. He also served as the executive director and president of Bradesco’s private pensions company from 1992 to 1998. Luiz Carlos Trabuco Cappi excellent service and commitment to Bradesco prompted the bank’s top leadership to appoint him as one of the members of Bradesco’s Board of Directors in 1999. The only way the company would maintain its honor and dominance in the Brazilian banking industry was to appoint leaders based on performance and loyalty.
It is interesting to know that Luiz Carlos Trabuco Cappi has never worked for any other organization since he graduated from college, and his loyalty has always been rewarded. He has always learnt most of the things while on the job because he did not study the traditional courses associated with bankers. As a quick learner, Luiz Carlos Trabuco Cappi was able to grasp key concepts in financé and banking while on the job. His calm and simple personality also makes him approachable.
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