Doe Deere: Co-Founder Of Poppy Angeloff Comes From Humble Beginnings

Doe Deere is the Founder of Lime Crime Cosmetics and Co-Founder of Poppy Angeloff. Before she founded Lime Crime in 2008, Doe Deere was born in Russia but grew up in New York City. Because she was born overseas, growing up in New York City as an immigrant influenced her life.

Today, Doe Deere has become globally known, not only for her cosmetic line but for her new jewelry line, Poppy Angeloff. Poppy Angeloff was co-founded recently in November 2018 by Doe Deere. This type of jewelry caters to Victorian girls” and are designed with a classical theme fused with a hint of today’s modern world.


In a recent article dated January 9th of 2019, it talks about Doe Deere’s love for bright colors. This love for bright colors is displayed in her designs and on her outfits. The article states that Doe Deere wanted to create and design products that displayed a woman’s beauty both internally and externally. It goes on to state that the co-founding of Poppy Angeloff was a motivation inspired by her sister.

The article moves to account for the acquisition of Doe Deere’s learning in all things jewelry design and jewelry making. She wanted to create jewelry that can be passed down to later generations.

Next, the article talks about a time before Lime Crime Cosmetics and Poppy Angeloff. Doe Deere states that she and her husband were in a rock band,” at the time. While in the band, she would also create and design clothing which she sold online. She modeled her own clothing that she made. Because of this, she quickly grew in popularity because of her “makeup looks”. Born from this came Lime Crime Cosmetics. Her cosmetic line is well-known for its vibrant colors. The beginning stages of Lime Crime Cosmetics “sold out in a week”. She and her husband continued to manage and run Lime Crime Cosmetics for ten years. After that time period, Doe Deere transitioned and turned her focus on Poppy Angeloff.

Further, in the article, it discusses Doe Deere’s immigration. As previously mentioned, she was born in Russia. She later immigrated to America with her family at the age of 17. It details her experience during this time in her life.

If you would like to read the full article, please click here.

Doe Deere Morning Routine

When everybody wakes up in the morning, their routine is different, they may have similarities, but everybody’s routine is different. “Surround yourself with who you want to be when you grow up”. When it comes to my morning routine, I wonder what successful people’s morning routines look like, and this article is the best example of a successful morning routine!

The key word in morning routine is routine-doing the same thing on a regular basis around the time time. Doe Deere trains her body to do the same things and to get the same amount of sleep each night! Every night she gets 9 hours of sleep and wakes up at exactly 8:30. She also starts her days by drinking one glass of water to start off her busy days in LA. There’s a lot to do before she arrives at work around 12pm for lunch and meetings lasting until 6pm and the possibility of staying late to work on ideas. Stretches-like her favorite ‘cat/camel’- and eating a healthy breakfast are part of her daily routine. Deere states that she loves her grits and freshly squeezed orange juice from the orange tree she’s grown. Hair and make-up are common parts of every woman’s morning routine, but not everybody makes it as fun and delightful as Deere. Because she showers the night before, her hair is dry and ready for styling by the time she wakes up! She likes to let her creativity and ora flow as she listens to music while doing her makeup, what she announced as her favorite part of the morning. She likes the alone time and feels free during it. Blush and lipstick are her favorite parts of doing her makeup because they are the brightest colors she uses when doing her makeup. She also loves seeing her bright, beautiful purple hair styled in the mornings. She favors certain brands in her morning routine like glossier for her face wash, L’Oreal or MAC foundation, and one of three of her favorite colors from her Lime Crime lip collection. Her favorite part of the morning lasts anywhere from 15 minutes to one hour depending on how much of a hurry she’s in that morning.

Although Deere has a lot to do in the mornings, she makes sure to give her two Persian cats some love. Puffy Fluffles and Chester von Battingham never get left feeling neglected. Deere takes time out of her mornings to pet her cats heads, give them lots of kisses, and telling them how loved they are. Deere states that they’re just so adorable that she can’t stay away!

The calendar on Deere’s phone maps out her whole day, and emails start pouring in when the morning starts. Deere also confesses to regular Instagram visits throughout the day. Although her phone is such an important part of the day, she checks it as little as possible during the morning time. She feels that her morning routine is definitely best without digital distractions.


Read to learn more about Doe Deere’s morning routine.