In September 2011, Jojo Hedaya and business partner Josh Rosenwald released the first working version of their impressive Unroll.me email subscription service. The entrepreneurs had found themselves struggling to find each other’s emails in their inboxes due to the huge number of junk mail messages they received each day. The two students had dropped out of college to focus on developing a service designed to deliver all subscription messages in a single email arriving at a chosen time each day.
Freeing up space in the email inbox was the initial idea behind the Unroll.me service which differs from the unsubscribe button offered by Gmail. Jojo Hedaya explains his service bundles all subscription emails into a single, easy to read message delivered directly to the reader offering unsubscribe options for individual services. Hedaya has remained confident the service was a needed one and remained with Unroll.me as an important member of the board after it was sold to Slice.
The story of Jojo Hedaya’s movement towards becoming a startup specialist began with him and Josh Rosenwald looking for an idea they could sink their teeth into. The email subscription service option came about prompting the unusual decision of Hedaya to leave his studies at Brooklyn College to focus on his new business. Just three credits shy of his degree and the Vice-President of the Student Government would have given the entrepreneur a strong career in the technology industry.
Jojo Hedaya and Josh Rosenwald believe experience and the correct character is more important than achieving an Ivy League standard education. Many of the staff members at Unroll.me have been employed because of their strong desire to learn and because they have the strength of character to achieve success. The stakes of leading his own company are so high that Jojo Hedaya believes the learning curve he has been on has added up to a level of experience he would not have matched during his college education.
At the age of 24, Jojo Hedaya is already a renowned young American entrepreneur. He founded the Unroll Me Inc and currently serves as its Chief Executive Officer. Unroll me is a service that helps Email users to manage their subscriptions. This service is simple to use and efficient in reducing overload in the users’ inbox by clearing junk mails.
Apart from serving as the CEO, Jojo Hedaya is responsible for developing an effective product strategy for Unroll me Inc. Since its inception, Unroll me has acquired millions of users worldwide. It helps support various email providers including Yahoo mails, Hotmail, outlook.com and Gmail. Therefore, Unroll Me is the ultimate solution for email users to organize and manage their Emails.
In a recent interview, Jojo Hedaya explains the idea generation process of the Unroll Me. It was prompted by the difficulties Hedaya experienced in communicating via Email with his close friend Josh Rosenwald. Josh could not respond to emails sent because he kept receiving many emails every morning from different people.
In most cases, he had to skim through dozens of junk emails to identify the critical messages. It led them to come up with a service that would help other email users to clean up their inboxes. In spite of not being a graduate, this did not hinder Jojo Hedaya from coming up with one of the most successful innovations. After identifying a market gap, he went ahead to develop a product to fill the gap. One of the main objectives of Jojo was to create an application that has simple features.
Jojo Hedaya has served as an inspiration to the young upcoming entrepreneurs. He has been significantly recognized for his achievements and contribution in helping manage junk emails. His resilience and determination contributed immensely in developing Unroll me.
Jojo Hedaya advises young entrepreneurs to be willing to take risks and establish good business relationships. He also encourages school dropouts that there is a chance to succeed. This is achievable if they embrace and put into practice their innovation and problem-solving capabilities.