How did a Russian teenager go from dreams of making it big in the states as a musician to a bona fide makeup mogul? The same entrepreneurial spirit that inspired Doe Deere to bring temporary tattoos to Russia at only 13 years old would later help her create Lime Crime and fulfill the need for makeup in a wide variety of unconventional colors.
Deere immigrated to New York City in 1998 at the age of 17 and quickly joined a band. A fellow songwriter and bandmate from this time would even eventually become both her business partner and her husband. It was also around this time that she attended the Fashion Institute of Technology and majored in fashion design.
Deere has credited her fashion background as being intertwined with her interest in makeup, and it is indeed what led to the very beginnings of Lime Crime. Inspired by her favorite color, Deere registered the name for her eBay account in 2004 so she could sell items from her original fashion line.
It would be a decade after she arrived in the United States when Deere would bring Lime Crime to the makeup industry. It was 2008 when Deere began to notice the lack of makeup options for more adventurous colors. The natural look was in and the shelves were full of blushes and beiges, but none of the wild colors that Deere and others like her craved.
Lime Crime produces a variety of lipsticks, nail polishes, eye shadows, and hair dye in bright, eye-catching colors that don’t often otherwise get seen on the shelves in the beauty supply section. In keeping with her love of everything colorful and pastel, Deere refers to fans of her cosmetics as “unicorns.”
One of Deere’s self-proclaimed biggest accomplishments was making sure that Lime Crime was a cruelty-free and vegan brand of makeup, meaning Deere’s makeup is neither tested on animals nor contains ingredients derived from animals. Lime Crime brand makeup is certified by both PETA and Leaping Bunny, one of the strictest certifiers of cruelty-free products.
Deere lived in New York for around 14 years before moving to Los Angeles in 2012. Her story inspires others to create what they want to see for the like-minded audience that is almost certainly out there. It will be very exciting to see what Deere has in store in the future for her unicorns. Learn more: http://doedeerefam.com/
Doe Deere is someone that has managed to bring forth the whole new wave of cosmetics. She wanted to create her own clothing line when she initially started her entrepreneurial endeavors, but she would find more success in cosmetics. She would move away from the original eBay store to creating the Lime Crime website. This is where her customers have gotten a chance to experience a completely new type of cosmetics in the form of eyeliner, lipstick, lip gloss and nail polish.
When consumers come across makeup shades like blue flame, serpentina and zany colors called alien they know that they are experiencing the innovation of Doe Deere.
She is someone that has become known for her unique naming conventions and makeup colors. Many people that go to the website will indulge in the bundles because it allows them to get a variety of lipstick shades and save money in the process. The California Love bundle and the Venus bundle are considered among the best sellers for the website that Doe Deere created.
Doe Deere has definitely managed to bring forth a whole new concept when it comes to building up her brand. She has managed to engage in a lot different things that can entice consumers. Right now the focus is on the semi-permanent hair dye that has recently become a part of the products that she is selling through Lime Crime. Learn more: https://www.limecrime.com/about/
Doe Deere has always been very innovative, but most people would not have guessed that she would transform her company into one where it would expand to hair dye products. This is not something that is common in the industry where cosmetics are sold. The major players in the cosmetics industry like Revlon and Covergirl are sticking to makeup and eyeliner primarily. These companies have never branched out into something as daring and risky as hair dye, but that is what makes Doe Deere different.
She has never been afraid to go against what is happening in the mainstream. In fact, one might say that Doe Deere has always been one to go against what was considered mainstream. This is how she has gained a level of loyalty from her fans.
She has a very interesting style, and part of this has been shown through her implementation of the makeup that she creates. Her style definitely plays a very important part in the way she builds her business. Learn more: http://norcal.news/news/23849-doe-deere-helping-cats-need-through-makeup