In September 2011, Jojo Hedaya and business partner Josh Rosenwald released the first working version of their impressive Unroll.me email subscription service. The entrepreneurs had found themselves struggling to find each other’s emails in their inboxes due to the huge number of junk mail messages they received each day. The two students had dropped out of college to focus on developing a service designed to deliver all subscription messages in a single email arriving at a chosen time each day.
Freeing up space in the email inbox was the initial idea behind the Unroll.me service which differs from the unsubscribe button offered by Gmail. Jojo Hedaya explains his service bundles all subscription emails into a single, easy to read message delivered directly to the reader offering unsubscribe options for individual services. Hedaya has remained confident the service was a needed one and remained with Unroll.me as an important member of the board after it was sold to Slice.
The story of Jojo Hedaya’s movement towards becoming a startup specialist began with him and Josh Rosenwald looking for an idea they could sink their teeth into. The email subscription service option came about prompting the unusual decision of Hedaya to leave his studies at Brooklyn College to focus on his new business. Just three credits shy of his degree and the Vice-President of the Student Government would have given the entrepreneur a strong career in the technology industry.
Jojo Hedaya and Josh Rosenwald believe experience and the correct character is more important than achieving an Ivy League standard education. Many of the staff members at Unroll.me have been employed because of their strong desire to learn and because they have the strength of character to achieve success. The stakes of leading his own company are so high that Jojo Hedaya believes the learning curve he has been on has added up to a level of experience he would not have matched during his college education.