It has been said that the depth of a person’s heart can be measured by their love for animals. Doe Deere, artist, musician, and founder of Lime Crime Make Up produces vegan and cruelty-free cosmetics to improve confidence, and lift the spirit.
Lime Crime came on a whim with the creation of an eBay store. The name is as original as the woman who came up with it. One of the nice things about today’s world is that through the internet, the opportunities to develop a successful business are endless. According to Deere, anything is possible with a vision, a belief in yourself, and the courage to trust your instincts, and take a chance.
Creativity is nothing new for Doe Deere. From an early age she demonstrated a sense of adventure, inspired by the world around her. For Deere, every individual creates their own story, part of which is how one presents one’s self to the rest of the world. Through her own life experiences and self-discovery, she got to know herself well and, she understood that self-awareness is a key for connecting with consumers. That philosophy reflects the mission of her company to provide a product in demand that encourages self-expression and self-exploration. As a means for self-expression, Lime Green makeup boasts brilliant colors, and sense of style. For Deere, it was quite simple – develop a line of makeup that other companies were not offering, the crazier the color, the better. The concept caught on, and the rest is history.
Doe is, and always has been an entrepreneur at heart. Her journey from musician to one of the most successful female entrepreneurs (according to Self-Made magazine) brought her from Russia to New York to Los Angeles. New York, however, is where she came of age, matured, met her soulmate. New York is where she dared to dream then do something about it. Her journey has made her who she is today – businesswoman, mentor, and motivational speaker.
Deere has been asked many times what advice she would give to others with an entrepreneurial spirit. Her answer is to embrace that sense of adventure, run with it without looking back. Seek to exceed your potential without compromising your moral principles.
Doe credits her good fortune to her customers whom she says teach her how to improve her line of makeup. For her, it is simple. Listen, learn, and make a good thing better. Always trust your instincts.
With that in mind, she is aware that to be blessed carries a great responsibility to give back. Lime Crime Makeup has continued to make a difference in peoples’ lives, but Doe does not stop there. Deere has taken up the cause of animal welfare as a way to brighten up the lives of our furry friends. She donates to support no-kill shelters, and has also adopted animals herself.
For all the ways Doe has made the world a better place, for her compassion and kindness, I wish her continued success. Learn more: https://www.limecrime.com/pages/our-founder