How did a Russian teenager go from dreams of making it big in the states as a musician to a bona fide makeup mogul? The same entrepreneurial spirit that inspired Doe Deere to bring temporary tattoos to Russia at only 13 years old would later help her create Lime Crime and fulfill the need for makeup in a wide variety of unconventional colors.
Deere immigrated to New York City in 1998 at the age of 17 and quickly joined a band. A fellow songwriter and bandmate from this time would even eventually become both her business partner and her husband. It was also around this time that she attended the Fashion Institute of Technology and majored in fashion design.
Deere has credited her fashion background as being intertwined with her interest in makeup, and it is indeed what led to the very beginnings of Lime Crime. Inspired by her favorite color, Deere registered the name for her eBay account in 2004 so she could sell items from her original fashion line.
It would be a decade after she arrived in the United States when Deere would bring Lime Crime to the makeup industry. It was 2008 when Deere began to notice the lack of makeup options for more adventurous colors. The natural look was in and the shelves were full of blushes and beiges, but none of the wild colors that Deere and others like her craved.
Lime Crime produces a variety of lipsticks, nail polishes, eye shadows, and hair dye in bright, eye-catching colors that don’t often otherwise get seen on the shelves in the beauty supply section. In keeping with her love of everything colorful and pastel, Deere refers to fans of her cosmetics as “unicorns.”
One of Deere’s self-proclaimed biggest accomplishments was making sure that Lime Crime was a cruelty-free and vegan brand of makeup, meaning Deere’s makeup is neither tested on animals nor contains ingredients derived from animals. Lime Crime brand makeup is certified by both PETA and Leaping Bunny, one of the strictest certifiers of cruelty-free products.
Deere lived in New York for around 14 years before moving to Los Angeles in 2012. Her story inspires others to create what they want to see for the like-minded audience that is almost certainly out there. It will be very exciting to see what Deere has in store in the future for her unicorns. Learn more: http://doedeerefam.com/