Lime Crime: How Doe Deere Created Cosmetics for “Unicorns”

How did a Russian teenager go from dreams of making it big in the states as a musician to a bona fide makeup mogul? The same entrepreneurial spirit that inspired Doe Deere to bring temporary tattoos to Russia at only 13 years old would later help her create Lime Crime and fulfill the need for makeup in a wide variety of unconventional colors.


Deere immigrated to New York City in 1998 at the age of 17 and quickly joined a band. A fellow songwriter and bandmate from this time would even eventually become both her business partner and her husband. It was also around this time that she attended the Fashion Institute of Technology and majored in fashion design.


Deere has credited her fashion background as being intertwined with her interest in makeup, and it is indeed what led to the very beginnings of Lime Crime. Inspired by her favorite color, Deere registered the name for her eBay account in 2004 so she could sell items from her original fashion line.


It would be a decade after she arrived in the United States when Deere would bring Lime Crime to the makeup industry. It was 2008 when Deere began to notice the lack of makeup options for more adventurous colors. The natural look was in and the shelves were full of blushes and beiges, but none of the wild colors that Deere and others like her craved.


Lime Crime produces a variety of lipsticks, nail polishes, eye shadows, and hair dye in bright, eye-catching colors that don’t often otherwise get seen on the shelves in the beauty supply section. In keeping with her love of everything colorful and pastel, Deere refers to fans of her cosmetics as “unicorns.”


One of Deere’s self-proclaimed biggest accomplishments was making sure that Lime Crime was a cruelty-free and vegan brand of makeup, meaning Deere’s makeup is neither tested on animals nor contains ingredients derived from animals. Lime Crime brand makeup is certified by both PETA and Leaping Bunny, one of the strictest certifiers of cruelty-free products.


Deere lived in New York for around 14 years before moving to Los Angeles in 2012. Her story inspires others to create what they want to see for the like-minded audience that is almost certainly out there. It will be very exciting to see what Deere has in store in the future for her unicorns. Learn more:


Corporate lawyer Jeremy Goldstein advocating knockout options

The founder of Jeremy L. Goldstein & Associates is talking to corporate executives and explaining to them the benefit of knockout options. Most employers are dropping the employees’ stock options in recent years, and Jeremy Goldstein says there are three reasons for that decision. First, if the value drops without notice, it will be harder to execute and companies will be forced to deal with the expenses. Jeremy Goldstein also believes that employees believe that the option could become worthless as time progress and the market fluctuates. He also points out that options create more financial issues that could negate any of the financial advantages of the options. Jeremy Goldstein still believes in stock options because employees have an easy time understanding options.


Knockout options are able to increase the profit for workers if the company’s stock value rises. Jeremy Goldstein says these options would help boost morale of employees and get them to work harder at keeping and gaining new clients. The option is still usable for employers while also avoiding the costs associated with it. One option that avoids recurring costs to employers is the knockout option.


The knockout option is an option that an employee loses if the value falls below a set value. The company can set a timeframe for which the price should be down for a knockout. The knockout also benefits current stakeholders as well. Jeremy Goldstein is a top corporate lawyer based in New York City. He has experience in corporate governance and executive compensation.


Jeremy Goldstein has advised CEOs and upper management on the issue of corporate governance. Before starting his own firm, he was a partner at Wachtell, Lipton, Rosen and Katz. Jeremy Goldstein received his J.D. from New York University School of Law. Jeremy Goldstein continues to advise executives across the world.


To learn more, visit

Securus Technologies Helping Officers Keep Order

Each day that I arrive at the local jail to start my day as a corrections officer, I realize I could be injured or worse by inmates who have become more violent towards authority in recent years. Not only do we have inmates who are serving long sentences and have nothing to lose, but we have young gang members who want to impress their group by showing they have no fear. Being outnumbered and in such a volatile situation makes it difficult to maintain order some days, but technology has given us help in the most unlikely ways.


Over the years my team has been able to make use of the latest technology to secure our facility. The scanners we now use in the visitor center have significantly reduced the amount of contraband brought to the jail by way of guests. These guests are warned before they enter our facility they will be scanned, and many decide it is not worth jail time getting caught trying to pass something to the inmates. These body scanners are also used on the inmates so they can not being anything to the visitor center or take something to their cells after the interaction with guests.


Securus Technologies helped us to tighten down security even further. This company released a call monitoring system used in jails to listen to what the inmates say while using the house phones. The big difference here is that officers are no longer needed to manually listen to calls, the LBS software does the scanning of every second of every call. If an inmate is talking about weapons, about drug use, or about gang issues, the software notifies an officer on the spot.


This latest technology has finally given officers the ability to tighten up security inside the jail and make it a safer place for anyone who has to spend a second behind these walls.